For expert-led businesses and professional services firms in high-trust sectors where the buying cycle is long

Build Your Strategic Positioning and the Assets to Prove It.

In 14 weeks: locked strategic positioning, then the thought leadership video, manifesto video, six LinkedIn videos, six carousels, speaker reel, and Champion Pack PDF that prove it under your name. £12,500.

20 years in brand strategy · Liana Bacardi · BMW · RayBan · NHS 12 years B2B content · Kevan 100+ founders supported 5 VELO strategic engagements

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No preparation required. Liana runs the call and confirms a slot within 24 hours.

Liana Fricker Strategic Lead

Kevan Smith Delivery Lead

Strategy lives on a Google Drive. Content never sees the light of day.

You have tried the strategy session. You have tried the content. The conversations that should be opening are not. The assets that should be working for you between sales calls are not working.

The problem is not output. It is infrastructure. More posts do not produce trust. Trust comes from a small set of permanent assets the right buyer can find when they search for you, share with their boss, and rely on when the budget meeting happens without you in the room.

That infrastructure starts with locked positioning. The Epiphany Foundation builds both.

See what the Foundation builds →

Block A · Liana · Strategic Lead

Strategic positioning · weeks 1–6

Locked positioning. What you stand for, who it is for, why now, why you.
Ideal-client portrait
Hidden buyer thesis. The unspoken decision-maker mapped.
Refusal list. The work you turn down to protect the work you take.
Voice and message pillars
Buying-committee map
Twelve-month content thesis
Strategy bible, signed off by you and Liana

Block B · Kevan · Delivery Lead

The proof assets · weeks 4–14

Long-form thought leadership video · 15 to 20 minutes
Manifesto video · 2 to 3 minutes
Six LinkedIn videos cut from the long-form
Six LinkedIn carousels
Speaker reel for event organisers and conference bookers
Champion Pack PDF. The document your champion uses to win sign-off.
Three objection-resolved one-pagers
Shared FuseBase portal housing every delivered asset

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The right buyers find what they need under your name.

When a serious buyer searches for you between meetings, they encounter a small library of permanent, high-trust assets. No hunt through recent posts.

Champion-led conversations open without you in every one.

The person inside the company who already likes the work has the Champion Pack, manifesto video, and long-form thought leadership piece to put in front of the boss. The conversation can move while you sleep.

Sales cycles compress. Referral dependency eases.

Buyers arrive warmer, with fewer basic questions, and with the boss already half-briefed. The pipeline stops living and dying on whether a referral landed that month.

The team and your associates speak with one voice.

The strategy bible gives everyone the same language for who you are for, why you are different, and what you turn down. Proposals, scoping calls, and freelancer briefs stop drifting from the founder's intent.

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The 14 weeks

Two principals. One sequence.

Liana runs strategic positioning across weeks one to six. Kevan runs trust assets across weeks four to fourteen, overlapping from week four.

Phase A · Liana · w1–6 The strategy bible. Locked positioning, ideal-client portrait, hidden buyer thesis, refusal list, voice pillars, buying-committee map, twelve-month content thesis. Production does not begin until the bible is locked.

Phase B · Kevan · w4–14 The proof assets. Long-form thought leadership video, manifesto, six LinkedIn videos, six carousels, speaker reel, Champion Pack PDF, FuseBase portal housing every asset.

Post · Monthly · Quarterly Monthly content publishing, quarterly strategy check-in, and annual refresh available in the Distribution and Agent tiers.

14 weeks Continuous loop

A · Strategic positioning · w1–6

B · Trust assets and distribution · w4–14

Overlap · w4–6

w11

w13

w14

Post-week 14 monthly content · quarterly check-in · annual refresh

The two specialists doing the work.

A strategy lead with twenty years inside global brand houses. A delivery lead with twelve years inside B2B founder businesses. One engagement, one fee.

Liana Fricker

Strategic Lead

Twenty years in brand strategy, PR, and innovation across some of the world's most recognised brands and organisations. Two decades coaching and building programmes for over 100 founders. The community, mental fitness, and strategic rigour founder-led businesses need to scale without losing what makes them distinct.

Bacardi BMW RayBan NHS 100+ founders

Kevan Smith

Delivery Lead

Twelve years delivering content and positioning for B2B founders across professional services, SaaS, and high-trust industries. Creator of the VELO® method, a trust-content architecture that produces a locked strategy bible and a full set of permanent assets under the founder's name. Five strategic engagements delivered.

VELO® method 5 strategic engagements 12 years B2B founder content Professional services · SaaS · high-trust

Together

Liana defines what the work should say. Kevan builds the form that says it, so the right people can find it, share it, and back you with it. Two specialists. One brief. One set of assets under your name.

Pricing

Fixed fee. Fixed scope. Plain numbers, with what each tier includes set out in full.

The Foundation is the core engagement at £12,500. Two extension tiers add distribution support and a bespoke agent on top. A 90-minute Borrow My Brain session with Liana is available before any commitment, and credits in full against the Foundation if you book within 90 days of your session.

Engagement and what is included	Price	Term
Borrow My BrainA 90-minute solo session with Liana. Strategic mapping of where your positioning stands, where the gap is widest, and what the right next step looks like. Credits in full against the Foundation if you book within 90 days.	£750	90 minutes
Inspiration × Epiphany Foundation Phase A · strategic positioning with Liana (strategy bible: locked positioning, ideal-client portrait, hidden buyer thesis, refusal list, voice and message pillars, buying-committee map, twelve-month content thesis). Phase B · the full asset set with Kevan (long-form thought leadership video 15–20 minutes, manifesto video 2–3 minutes, six LinkedIn videos, six LinkedIn carousels, speaker reel, Champion Pack PDF, three objection-resolved one-pagers, founder photo direction). Joint · 90-minute handoff session and a shared FuseBase portal housing every delivered asset.	£12,500	14 weeks
Foundation + Distribution SupportEverything in the Foundation, plus six months of monthly LinkedIn publishing, scheduling, performance review, and a quarterly strategy check-in with Liana. We post the assets on your behalf, watch what works, and feed the read-out into the next quarter's plan. You do not have to remember to publish.	£16,000	14 weeks + 6 months
Foundation + Distribution + Bespoke AgentEverything in Foundation + Distribution, plus a custom AI agent trained on your locked strategy bible and every delivered asset. Used for drafting reply copy on inbound DMs, suggesting talking points before sales calls, and generating first-pass derivative content from the long-form video. Runs inside your FuseBase portal. You and the team query it on demand.	£22,000	14 weeks + 12 months
Annual Strategic RefreshYear 2 onwards. Strategy refresh on its own (£3,500) or strategy plus a fresh round of trust-content assets (£6,500). The bible is pressure-tested against twelve months of real results and the assets are updated where the market has answered back.	£3,500 / £6,500	Annual

Foundation payment terms: £4,000 upfront, then five monthly instalments of £1,700. All prices exclusive of VAT. Borrow My Brain credits against the Foundation if you book within 90 days of your session.

Book a 90-minute call →

Begin

Book a 90-minute call.

The call is run by Liana. It covers where your current positioning stands, where the gap is widest, and whether the Foundation is the right fit for you. No preparation required. Liana confirms within 24 hours.

We work with expert-led businesses and professional services firms in high-trust sectors where the buying cycle is long. If the Foundation is not the right fit, Liana will say so on the call and tell you what the right next step is.

Build Your Strategic Positioning and the Assets to Prove It.

Strategy lives on a Google Drive. Content never sees the light of day.

Two blocks. One set of assets under your name.

On the other side of 14 weeks.

The right buyers find what they need under your name.

Champion-led conversations open without you in every one.

Sales cycles compress. Referral dependency eases.

The team and your associates speak with one voice.

Two principals. One sequence.

The two specialists doing the work.

Fixed fee. Fixed scope. Plain numbers, with what each tier includes set out in full.

Book a 90-minute call.