For founder-led firms in high-trust sectors

Build the system that sells when you're not in the room.

Most of the people who decide on your firm will never meet you. We build what they see instead.

Free. 30 minutes. No preparation needed.

Led by Liana Fricker (Bacardi, BMW, Ray-Ban, 100+ founder-led businesses) and Kevan Smith (Epiphany).

Your work is exceptional. Your pipeline still depends on referrals, and it only moves when you personally push it. The clients you most want have never heard your name. If that sounds like your firm, this page was written for you.

Two minutes on how founder-led firms get chosen now.

You're brilliant in the room. The problem is the rooms you're never in.

Your best work came from referrals and conversations you were part of. And that is where it stops. The committee meets without you. The managing partner checks you out at 9pm on a phone. Your champion forwards something to the board, and if there is nothing worth forwarding, the deal cools and nobody tells you why.

Strategy lives on a Google Drive. The content you paid for never sees the light of day.

And the conversations that should be opening still aren't.

The cost of staying invisible

Every month this stays true, you pay for it. Deals go to louder firms with weaker work. Price conversations start from zero because nobody comes to you already sold. The pipeline moves only when you personally push it, which makes you the bottleneck in your own growth.

Being the best-kept secret in your sector is the most expensive thing about your firm.

Sara and Rhi were stuck exactly here.

They run a leadership consultancy. Two founders, more expertise than exposure. In their words:

So that is what we built. Their positioning locked with our Strategic Lead. Their thinking turned into scripts that sound like them: their words, sharpened. Their message filmed, packaged, and ready to travel without them.

Sara and Rhi being filmed on the We Are Brave shoot

Sara and Rhi, co-founders of We Are Brave

"In order for us to get into different doors, to grow our business, the message needs to go ahead of us. And it couldn't wait for us to be in the room."

"When the first scripts came back: that feels like us. That actually feels like us."

Sara & Rhi, co-founders, We Are Brave

Step 1. Explore

Free, 30 minutes. Fit, both ways.

Step 2. Positioning Diagnostic

£2,500 +VAT. Credits in full within 90 days.

Step 3. The Build: your Trust Library

£12,500 +VAT. The full system.

Step 4. Keep it sharp

Retainer or annual refresh.

Kevan Smith directing on the We Are Brave shoot

You show up for one or two sessions. We handle everything else.

Book the Explore call →

One engagement. One set of assets under your name.

A Positioning Diagnostic document cover, anonymised

Item 1. Your positioning, locked

The strategy that stops living on a drive.

Item 2. Founder films

You, on camera, saying it the way you actually say it.

Written assets carousel, delivered client work

Item 3. Written assets in your voice

Posts, pages, one-pagers that read like you on your best day.

Item 4. The Champion Pack

The pack your champion forwards to the committee you never meet.

Item 5. A distribution calendar that actually runs

What goes where, every week, without you chasing it.

Item 6. Measurement that means something

Cycle length and win rate, never vanity views.

A single lost deal in your world costs more than the whole Build. Price it against that.

Explore	Free30 minutes
Positioning Diagnostic	£2,500 +VATcredits in full to the Build within 90 days
Trust Library Engagement	£12,500 +VAT£4,000 upfront, then 5 × £1,700
Trust Library Retainer	£1,500/mo +VAToptional, once the Library is live
Annual Refresh	£12,500 +VAToptional, year two onward

Fixed fee. Fixed scope.

"It was better than painless […] I got a hell of a lot more out of it than I expected to."

StJohn, founder, Notion Devotion Works

"The overall feedback I get is the content is really professional. You can see the attention to detail, the quality and the time that's spent."

Undray, founder, One Root Mortgages

Book the Explore call →

Free. 30 minutes. No preparation needed.

Who's behind it

Liana Fricker

Strategic Lead

Twenty years across PR, brand and fractional CMO, with campaigns for the brands below and over a hundred founder-led businesses positioned since 2018. Startups Magazine 22 Most Influential Women 2022; advised at Downing Street, 2019.

Kevan Smith

Founder & Creative Lead

Twelve years running Epiphany, trained at the London Film Academy. The method, the production system and the canonical voice behind every Library. TEDxBrighton speaker and builder of the VELO method.

BACARDIBMWRAY-BANINTELJOHNNIE WALKERORANGE

Brands Liana has built campaigns for.

If that's not you, we'll tell you so on the first call and point you somewhere better.

The Build asks for your time on camera and in strategy, one or two sessions. If your calendar can't take that this quarter, start with the Diagnostic.

Book the Explore call.

Thirty minutes, free, no preparation. You'll leave knowing where your firm is invisible and what to build first, whether you work with us or never speak to us again.

Book the Explore call →

Not ready? Take the VELO Scorecard instead.